Go behind the scenes of the iconic monument.
Maintaining the Eiffel Tower’s signature sparkle requires monumental effort. The soaring iron lattice gets a complete makeover with a fresh coat of paint approximately every seven years—certainly no small feat. At 984 feet, the tower earned the title of the tallest structure in the world when Gustave Eiffel designed it as a temporary exhibit for the 1889 World’s Fair.
The frequency keeps everything rust-free, but the color choice is purely aesthetic. Monsieur Eiffel chose to paint the Tower red, and since then, the Eiffel Tower changed colors several times, from reddish-brown to mustard yellows, and more recently, shades of brown. Now the Iron Lady’s three different shades of specially made “Eiffel Tower Brown” paint—darkest at the bottom and lighter at the top—perfectly compliments the Parisian sky (Continue reading on National Geographic).